During her studies, Tamara found herself seeking a high-quality clothing material that brought something new to the conversation. She stumbled upon plant-based leather, recognizing the untapped potential that lay there. After some deep research, and what felt like hundreds of light bulb moments, the concept was born. Stored in her luggage during her flight back home, it now awaited a pitch.

This is when Andrej came on board with a decisive "count me in".
Now, why beer specifically? The biggest brewery in Zagreb sat just across the street from Tamara’s flat, where Andrej and her would work endless hours, often pulling all-nighters to develop the product.

Serious R&D efforts and milestones were reached once the founding duo secured the help of the immensely capable miracle-makers at the Faculty of Science in Zagreb. 

Then came the marketing and sales era. Iva has joined the team - the mastermind behind Sabant’s creative chaos. She shoots, directs and writes — shaping everything from visuals to the words that make Sabant, well… Sabant. Photography, video, copy, social, big ideas — if it makes an impact, she’s had a hand in it. Btw - you should definitely check out her travel photos.

She also has invaluable help from Lea, an amazing creative person, who helps all those vivid colours come to life. She's also an owner of a brand that makes custom and personalized stuffed animals. So creative juices are flowing through her veins.

None of marketing stuff would work without Denis - the glue that holds it all together, as a project manager and marketing initiative maker. He's making sure that Sabant is planning ahead, but also handling the present workload with anything that leads to growth. We guess that's what makes him great at playing board games!

Tena is our go-to marketing assistant, making sure the collaborations and social media are running smoothly. She does it all with an authentic smile!

Even though our materials are basically selling themselves, it would be almost impossible without Lina, who's going through those countless messages and inboxes on a daily basis.