Introduction
At Sabant, we're proud to announce our groundbreaking collaboration with renowned Croatian designer brand MINAMI. In their latest Winter 2024 collection, MINAMI has incorporated our innovative Gin skin™, a plant-based leather alternative made from gin distillation byproducts. This exciting partnership showcases our shared commitment to pushing the boundaries of sustainable fashion while delivering high-quality, stylish garments.
MINAMI's Winter 2024 Collection: A Powerful Vision
MINAMI's Winter 2024 collection, designed by Željka Šafran, introduces a powerful combination of black, blue, and white pieces. Among the standouts are the Gin skin™ items - a long skirt, pants, a maxi dress evoking the '90s, and a jacket with a silk organza back - marking the first time MINAMI has featured plant-based leather in their collection.
Photo: Matej Jurčević
The collection also includes MINAMI's signature tailoring pieces, such as a white suit and a mini dress with a back cutout. A highlight is a stunning wool coat designed for longevity. "Blue is making a big comeback, so there's also a blue suit," Šafran noted, adding that this winter collection was the perfect opportunity to collaborate with jewelry designer Selma Štrkljević Mravak of Little Wonder.
Gin skin™: A Sustainable Game-Changer
The star of the collaboration is undoubtedly Sabant's Gin skin™, a plant-based leather crafted from the byproducts of gin distillation. This eco-friendly material perfectly aligns with MINAMI's commitment to sustainability and innovation, providing a high-quality alternative to traditional leather.
Štrkljević Mravak created brooches for the collection that beautifully complemented MINAMI's strict tailoring. "The forms are quite organic and continue some of my recognizable shapes, but this time I was also inspired by Jean Arp, so his influence is visible," she explained.
A Powerful Campaign
The campaign accompanying the collection, shot once again by talented young photographer Matej Jurčević, perfectly captures the boldness of MINAMI's winter offerings. Model Pavla Predović showcases the designs, with makeup by Iva Rukavina and styling by Ivana Pavić.
Photo: Matej Jurčević
A Shared Vision for Sustainable Fashion
The collaboration between Sabant and MINAMI is rooted in a common goal: challenging the status quo and redefining what's possible in sustainable fashion. By incorporating Gin skin™ into their designs, MINAMI has not only created visually striking pieces but also taken a significant step towards reducing the environmental impact of leather production.
As Andrej Marić, co-founder of Sabant, states, "Partnering with forward-thinking brands like MINAMI allows us to showcase the incredible potential of our plant-based leather alternatives. Together, we're proving that sustainability and style can go hand in hand."
Photo: Matej Jurčević
The Future of Fashion: Plant-Based Leather
The success of the Sabant x MINAMI collaboration highlights the growing demand for sustainable materials in the fashion industry. As consumers become increasingly conscious of the environmental and ethical implications of their fashion choices, plant-based leather alternatives like Gin skin™ offer a compelling solution.
By repurposing waste from the alcohol industry, Sabant is not only reducing the carbon footprint of leather production but also promoting a circular economy model. This innovative approach to material sourcing and production sets the stage for a more sustainable future in fashion.
Photo: Matej Jurčević
Conclusion
The Sabant x MINAMI collaboration marks an exciting milestone in the journey towards a more sustainable fashion industry. By integrating Gin skin™ into their Winter 2024 collection, MINAMI has demonstrated the creative possibilities of plant-based leather alternatives, while Sabant has showcased the scalability and potential of their innovative material.
As we continue to push the boundaries of sustainable fashion, partnerships like this serve as a powerful reminder of the incredible results that can be achieved through collaboration, innovation, and a shared commitment to creating a greener future. The collection is available for viewing at the MINAMI showroom at Varšavska 7, 3rd floor, by appointment via minami.magic.hr@gmail.com. For more information, visit the official MINAMI website and follow their Instagram for the latest updates.
